April is here, which means Derby season. I made my first trip to the track this week thanks to Tommy Wallace’s invite to Old National Bank’s Louisville Economic Forum at the Derby Museum, where One Louisville CEO Trevor Pawl and the bank’s economist shared where the region stands right now.

Trevor described Louisville as a place where ideas and courage collide and a city positioned to help lead the next chapter of the American economy. He also shared that one in four major companies eventually move their headquarters, which puts recent headlines into a different perspective.

He outlined why Louisville can win with four advantages: workforce, innovation, speed, and proximity. Building on those strengths, he said the pipeline of future projects being considered here is the strongest it has been in years.

That same local momentum showed up again this week at Spark ⚡️ Live… more on that below.

Hot job 💼: Vice President Operations at zTrip ($90K–$100K). Lead operations for a major transportation company and help drive performance across the business.

📈 Number: $364 million has already been invested in upgrades at Louisville Muhammad Ali International Airport, with plans for $1B+ in total improvements.

As always, I appreciate you reading. 👊

-Todd

🐰 Rabbit Hole Ready
Eight local stories worth diving into this week
🧠 Leadership + policy shifts
👤 Ashley Underwood named Chief People Officer at Long John Silver’s.
⚡️ Another strong leadership move inside one of Louisville’s legacy brands.
🗳️ Three county offices will see new leaders for the first time in decades.
⚡️ Big turnover coming in three longtime county leadership roles.
📈 Economic development + civic momentum
🏗️ Kentucky bill could end the state’s TIF development incentive tool.
⚡️ This would reshape how large projects get financed across the state.
🔭 Star Party returns to Indiana University Southeast.
⚡️ One of the more underrated local spring events if the skies cooperate.
🏓 Good Bounce launching pickleball clinics for disabled players.
⚡️ Love seeing inclusive programming expand in Louisville’s fastest-growing sport.
🎭 April Fools around town
🤖 Local startup’s April Fools “exit announcement” fooled a few people.
⚡️ Startup humor hits differently when exits are on everyone’s mind.
🥃 Jack Fry’s joins the April Fools tradition with its own announcement.
⚡️ Still not over Churchill’s post-time change either.
Presented by: Waterfront Wednesday
Waterfront Wednesday returns to the Big Four Lawn with another season of free live music along the river from April through September.
Bring a blanket, grab something from the food trucks, and settle in for one of Louisville’s favorite summer traditions. Check the dates and plan your night.
🗓 Last Wednesdays | April–September
📍 Big Four Lawn at Waterfront Park
🎟 Free and open to the public
⚡️ Spark Take: Few events signal Louisville summer like live music on the river at sunset.
⚡️ Spark Live
Front row: Chris Nation, Lincoln Crum, Faith Miller
Back row: Ian Pugh, Nikki Grizzle, Paul Bolton
👥 Who Was In The Room
Chris Nation – Marketing Manager at Mirazon
Faith Miller – Founder at Four Today Productivity
Nikki Grizzle – Former CMO at Blessings in a Backpack
Lincoln Crum – Professional Santa Claus at My Local Santa
Paul Bolton – Director Of Business Development at Leadership Louisville Center
Ian Pugh – Banking at JPMorgan Chase
🍽️ What’s a Local Restaurant That Never Misses?
The Orange Clover, In Season, Repeal, Taco Luchador, Charcoal and Havana Rumba.
🏙️ What’s a Local Business You’d Hate to See Close?
Heine Bros, Chik’n & Mi, Carmichael’s, Maker13 and Six Sisters.
🍴 What’s a Local Meal or Drink You Love?
Lavender matcha at Kiwa, chai berg at Heine Bros, tortellini at Ramsi’s, ricotta cheese at Proof and a hot brown breakfast at Wild Eggs.
🎟️ What’s an Event You’re Excited About?
Avett Brothers, LeadingBetter Summit, Unbridled Eve gala, Battle Bots on August 1 and KYSHRM Conference.
🎉 Birthday Cheers
Birthday love for some local standouts.
Anne Gardner Darku
Director of Learning & Development at Norton Healthcare
Nick Fenton
Founder at Fenton Enterprises
Eric Gunderson
CEO at High10 Digital
Tim Newton
Chief Technology Officer at Long John Silver's
John Receveur
Artificial Intelligence Practice Lead at 10k
Lea Stammerman
Clinical Sales Account Manager at Baxter International
🏢 Louisville Spark Job Board
Who’s hiring in Louisville? 5 trending jobs.
Business Litigation Associate Attorney
FBT Gibbons | $170K–$190K
Handle complex commercial litigation matters at a leading regional law firm.
HR Manager
Xinquan | $100K–$120K
Lead HR operations and workforce initiatives at a growing automotive supplier.
Primary Care Physician
MDVIP | $200K–$500K
Provide personalized primary care within a concierge-style physician network.
Audit Manager
Deloitte | $120K–$140K
Lead audit engagements and manage client relationships at a global professional services firm.
Senior Director, Philanthropy – Gift Planning
University of Louisville | $107K–$115K
Drive major planned giving strategy supporting long-term university philanthropy efforts.
🚀 Building in Louisville
Jack Manzella introduces the Sandbox companies at Demo Day.
Thursday night I attended Sandbox Demo Day at the University of Louisville College of Business and got a look at what students have been building over the past year.
Led by Jack Manzella, the cohort presented nine startups: Night District, Villo, Dinner Bell, Kovactive, EZ2Invoice, Nexus Leads, Daker, BeforeMe, and Due Gooder.
What stood out most... nearly 80% of the teams were solving problems they had personally experienced, and almost half were using AI somewhere inside their solutions.
It made for a practical and encouraging look at the kinds of companies coming out of the Sandbox program right now. 🚀
📆 What’s Sparking This Weekend
We found the fun, so you don’t have to.
Saturday, April 4
🦁 Playtime in the Cub House
10:00 AM @ Louisville Zoo | Louisville Zoo membership
A morning playtime experience designed for younger children to explore, learn, and enjoy hands-on activities inside the Zoo’s Cub House.
🚗 Bourbon Beatdown Demolition Derby
4:30 PM @ Kentucky Expo Center | $60
Engines rev and metal crashes at Freedom Hall as drivers compete in a high-energy demolition derby packed with crowd-pleasing action.
🎶 Aja: A Tribute to the Music of Steely Dan
8:00 PM @ Headliners Music Hall | $26
A polished tribute performance celebrating Steely Dan’s signature sound with faithful renditions of their most iconic tracks.
Sunday, April 5
🌼 First Sunday Nature Hike: Wildflowers & Weeds
2:00 PM @ Bernheim Forest | $20
A guided seasonal hike highlighting early spring wildflowers and native plants across Bernheim’s scenic trails.
🎤 Indigo de Souza
8:00 PM @ Headliners Music Hall | $35
Indie favorite Indigo de Souza brings an emotionally charged live set blending alternative rock energy with intimate songwriting.
😂 Stavros Halkias
9:30 PM @ Louisville Comedy Club | $60
Stand-up comedian Stavros Halkias delivers a late-night set packed with sharp observations and crowd-favorite material.

🥃 Final Sip

Happy Easter this weekend and Passover to everyone observing.

And one quick follow-up from last week’s lead story on StoryFest: the momentum kept building. The event sold out even after moving to a larger venue, and continues honoring Tommy Elliott’s legacy while helping nonprofits tell their stories more clearly.

Feels like a good note to head into the weekend on.

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